Welcome To Paradise: The Indie Hoffman Collection

With sunshine in her soul and a deep-rooted connection to surf culture, Indie Hoffman brings a personal and playful perspective to her exclusive collaboration with Sisstr. This special swimwear capsule isn’t just a nod to the past—it’s a vibrant remix of it.

For Indie, inspiration comes naturally. As a surfer, creative, and muse, she’s always been drawn to the stories stitched into the fabrics of the past. And when your family helped define the very aesthetic of California surf culture, the archives run deep. Indie’s grandfather founded Hoffman Fabrics, one of the most iconic textile houses in surf history—known for the bold, colorful patterns that dressed generations of surfers and beachgoers.

For this collaboration collection, Indie dove into the Hoffman vaults, flipping through decades of prints, palettes, and vintage design. What emerged is a curated collection that feels sun-soaked, upbeat, and unmistakably hers. From reimagined florals to unexpected color pops, the pieces celebrate a legacy of surf style—filtered through Indie’s modern lens.

Every piece in the Indie Hoffman Collection is designed to feel both nostalgic and new. Made for sandy toes, longboard sessions, and golden hour hangs, it’s a lineup of beach-ready goods that carry the spirit of surf’s golden era into today.

We're beyond proud to partner with Indie on this journey - blending our shared love of the ocean, design, and storytelling into a capsule that feels truly timeless.

SHOP WELCOME TO PARADISE - THE INDIE HOFFMAN COLLECTION